Velmi zajimavy clanek z casopisu Inc. jak vlastne mysli dobri podnikatele.

Naprosto mi to mluvi z duse. Naposledy kdyz mi nedavno nekdo rikal, ze bych mel zacit delat nejake konkretnejsi plany pro Shipito. A ja jsem poradne nedovedl vysvetlit jak vlastne premyslim. Jen jsem vythrl par vet. Urcite si to prectete cele.

Brilliant improvisers, the entrepreneurs don’t start out with concrete goals. Instead, they constantly assess how to use their personal strengths and whatever resources they have at hand to develop goals on the fly, while creatively reacting to contingencies. By contrast, corporate executives’”those in the study group were also enormously successful in their chosen field’”use causal reasoning. They set a goal and diligently seek the best ways to achieve it.

That is not to say entrepreneurs don’t have goals, only that those goals are broad and’”like luggage’”may shift during flight. Rather than meticulously segment customers according to potential return, they itch to get to market as quickly and cheaply as possible, a principle Sarasvathy calls affordable loss.

“People chase investors, but your best investor is your first real customer. And your customers are also your best salesmen.”

“Your competition is a secondary factor. I think you are putting the cart before the horse…Analyze whether you think you can be successful or not before you worry about the competitors.”