Jeste mi to neda a musim trosku upresnit co mam na mysli s tim mym projektem na realitni weby.

Vezmu konkretni priklad Las Vegas, NV. V Las Vegas je zhruba 20,000 agentu, z nich 1,000 ma brokerskou licenci a ma pristup k datum ktere zminuji. Z techto 1,000 brokeru tuto moznost vyuziva asi 50 brokeru. A nejak kreativne s temi daty nepracuje temer nikdo (ted vidim par lidi kopirovat moje pokusy, kdy treba zobrazuji domy z popularnich komunit na urcitych strankach). Ale je to porad velmi slabe, kdyz se podivam na moznosti, ktere jsou k dipsozici.

Tech moznosti jak s temi daty pracovat je hodne. Podivejte se co je ke kazdemu domu na prodej k dispozici.

Field delimiter : |
Field headers : DataType[Length]
#Den/Other : NUMBER[1]
#Loft : NUMBER[1]
2nd Bedroom Description : CHARACTER[6]
2nd Bedroom Description : CHARACTER[6]
2nd Bedroom Description : CHARACTER[6]
2nd Bedroom Dimensions : CHARACTER[5]
3/4 Baths : NUMBER[1]
3rd Bedroom Description : CHARACTER[6]
3rd Bedroom Description : CHARACTER[6]
3rd Bedroom Description : CHARACTER[6]
3rd Bedroom Dimensions : CHARACTER[5]
4th Bedroom Description : CHARACTER[6]
4th Bedroom Description : CHARACTER[6]
4th Bedroom Description : CHARACTER[6]
4th Bedroom Dimensions : CHARACTER[5]
5th Bedroom Description : CHARACTER[6]
5th Bedroom Description : CHARACTER[6]
5th Bedroom Description : CHARACTER[6]
5th Bedroom Dimensions : CHARACTER[5]
Address : CHARACTER[100]
Approximate Acreage : NUMBER[8]
Approximate Square Footage : NUMBER[6]
Area : NUMBER[5]
Assoc/Comm Features Desc : CHARACTER[7]
Assoc/Comm Features Desc : CHARACTER[7]
Assoc/Comm Features Desc : CHARACTER[7]
Assoc/Comm Features Desc : CHARACTER[7]
Assoc/Comm Features Desc : CHARACTER[7]
Assoc/Comm Features Desc : CHARACTER[7]
Assoc/Comm Features Desc : CHARACTER[7]
Assoc/Comm Features Desc : CHARACTER[7]
Bath Downstairs Description : CHARACTER[3]
Bath Downstairs? Y/N : CHARACTER[1]
Baths Total : NUMBER[2]
Bedroom Downstairs? Y/N : CHARACTER[1]
Bedrooms : NUMBER[2]
Bedrooms (Total Possible #) : NUMBER[2]
Bldg Desc : CHARACTER[7]
Bldg Desc : CHARACTER[7]
Bldg Desc : CHARACTER[7]
Built Description : CHARACTER[3]
Carport : NUMBER[1]
Carport Description : CHARACTER[7]
Community Name : CHARACTER[10]
Construction Description : CHARACTER[7]
Construction Description : CHARACTER[7]
Construction Description : CHARACTER[7]
Construction Description : CHARACTER[7]
Converted Garage : CHARACTER[1]
Cooling Fuel Description : CHARACTER[4]
Cooling System : CHARACTER[7]
Cooling System : CHARACTER[7]
Cooling System : CHARACTER[7]
County Name : CHARACTER[10]
Dining Room Description : CHARACTER[6]
Dining Room Description : CHARACTER[6]
Dining Room Description : CHARACTER[6]
Dining Room Dimensions : CHARACTER[5]
Dishwasher Inc : CHARACTER[1]
Disposal Included : CHARACTER[1]
Dryer Included? : CHARACTER[1]
Dryer Utilities : CHARACTER[1]
Elementary School 3-5 : CHARACTER[4]
Elementary School K-2 : CHARACTER[4]
Energy Description : CHARACTER[7]
Energy Description : CHARACTER[7]
Energy Description : CHARACTER[7]
Energy Description : CHARACTER[7]
Equestrian Description : CHARACTER[7]
Equestrian Description : CHARACTER[7]
Equestrian Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Exterior Description : CHARACTER[7]
Family Room Description : CHARACTER[6]
Family Room Description : CHARACTER[6]
Family Room Description : CHARACTER[6]
Family Room Description : CHARACTER[6]
Family Room Dimensions : CHARACTER[5]
Fence : CHARACTER[2]
Fence Type : CHARACTER[7]
Fence Type : CHARACTER[7]
Fence Type : CHARACTER[7]
Fence Type : CHARACTER[7]
Fireplace Description : CHARACTER[7]
Fireplace Description : CHARACTER[7]
Fireplace Description : CHARACTER[7]
Fireplace Description : CHARACTER[7]
Fireplace Location : CHARACTER[6]
Fireplace Location : CHARACTER[6]
Fireplace Location : CHARACTER[6]
Fireplaces : NUMBER[2]
Flooring Description : CHARACTER[7]
Flooring Description : CHARACTER[7]
Flooring Description : CHARACTER[7]
Flooring Description : CHARACTER[7]
Full Baths : NUMBER[1]
Furnishings Description : CHARACTER[7]
Garage : NUMBER[2]
Garage Description : CHARACTER[7]
Garage Description : CHARACTER[7]
Garage Description : CHARACTER[7]
Garage Description : CHARACTER[7]
Great Room Description : CHARACTER[6]
Great Room Description : CHARACTER[6]
Great Room Dimensions : CHARACTER[5]
Great Room Y/N : CHARACTER[1]
Ground Mounted? Y/N : CHARACTER[1]
Half Baths : NUMBER[1]
Heating Description : CHARACTER[7]
Heating Description : CHARACTER[7]
Heating Fuel Description : CHARACTER[7]
Heating Fuel Description : CHARACTER[7]
High School : CHARACTER[4]
House Faces : CHARACTER[1]
House Views : CHARACTER[7]
House Views : CHARACTER[7]
House Views : CHARACTER[7]
Interior Description : CHARACTER[7]
Interior Description : CHARACTER[7]
Interior Description : CHARACTER[7]
Interior Description : CHARACTER[7]
Interior Description : CHARACTER[7]
Interior Description : CHARACTER[7]
Jr High School : CHARACTER[4]
Kitchen Description : CHARACTER[6]
Kitchen Description : CHARACTER[6]
Kitchen Description : CHARACTER[6]
Kitchen Description : CHARACTER[6]
Kitchen Description : CHARACTER[6]
Kitchen Description : CHARACTER[6]
Kitchen Description : CHARACTER[6]
Kitchen Description : CHARACTER[6]
LA Name : CHARACTER[50]
Landscape Description : CHARACTER[7]
Landscape Description : CHARACTER[7]
Landscape Description : CHARACTER[7]
Landscape Description : CHARACTER[7]
Landscape Description : CHARACTER[7]
Landscape Description : CHARACTER[7]
Landscape Description : CHARACTER[7]
Landscape Description : CHARACTER[7]
List Price : NUMBER[10]
Living Room Description : CHARACTER[6]
Living Room Description : CHARACTER[6]
Living Room Description : CHARACTER[6]
Living Room Description : CHARACTER[6]
Living Room Dimensions : CHARACTER[5]
LO Name : CHARACTER[40]
Lot Description : CHARACTER[7]
Lot Description : CHARACTER[7]
Lot Description : CHARACTER[7]
Lot Description : CHARACTER[7]
Lot Description : CHARACTER[7]
Lot Description : CHARACTER[7]
Lot Sqft : NUMBER[9]
ML # : CHARACTER[10]
Master Bath Desc : CHARACTER[6]
Master Bath Desc : CHARACTER[6]
Master Bath Desc : CHARACTER[6]
Master Bath Desc : CHARACTER[6]
Master Bath Desc : CHARACTER[6]
Master Bedroom Description : CHARACTER[6]
Master Bedroom Description : CHARACTER[6]
Master Bedroom Description : CHARACTER[6]
Master Bedroom Description : CHARACTER[6]
Master Bedroom Description : CHARACTER[6]
Master Bedroom Dimensions : CHARACTER[5]
Miscellaneous Description : CHARACTER[7]
Miscellaneous Description : CHARACTER[7]
Occupancy Description : CHARACTER[3]
Other Appliance Description : CHARACTER[7]
Other Appliance Description : CHARACTER[7]
Other Appliance Description : CHARACTER[7]
Other Appliance Description : CHARACTER[7]
Oven Description : CHARACTER[7]
Oven Description : CHARACTER[7]
Oven Description : CHARACTER[7]
Oven Description : CHARACTER[7]
Parking Description : CHARACTER[7]
Parking Description : CHARACTER[7]
Pool Description : CHARACTER[7]
Pool Description : CHARACTER[7]
Pool Description : CHARACTER[7]
Property Description : CHARACTER[7]
Property Description : CHARACTER[7]
Property Description : CHARACTER[7]
Property Description : CHARACTER[7]
Property Subtype : CHARACTER[3]
PvPool : CHARACTER[1]
PvSpa : CHARACTER[1]
Record Delete Date : CHARACTER[10]
Record Delete Flag : CHARACTER[1]
Refrigerator Included : CHARACTER[1]
Roof Description : CHARACTER[7]
Roof Description : CHARACTER[7]
Roof Description : CHARACTER[7]
Sewer : CHARACTER[6]
Spa Description : CHARACTER[7]
Spa Description : CHARACTER[7]
Spa Description : CHARACTER[7]
SqFt : NUMBER[5]
Status : CHARACTER[20]
Subdivision Name : CHARACTER[30]
Utility Information : CHARACTER[7]
Utility Information : CHARACTER[7]
Utility Information : CHARACTER[7]
Utility Information : CHARACTER[7]
UnitNumber : CHARACTER[12]
Virtual Tour Link : CHARACTER[255]
Washer Dryer Location : CHARACTER[6]
Washer Dryer Location : CHARACTER[6]
Washer Included? : CHARACTER[1]
Water : CHARACTER[7]
Year Built : NUMBER[4]
Year Round School : CHARACTER[1]
Zoning : CHARACTER[7]
Zoning : CHARACTER[7]
Zip Code : CHARACTER[12]

Podle techto kriterii by sly vytvorit nejake kategorie, ktere by seskupili domy na prodej a umoznili by nejakou prijemnou moznost jak si je prohlizet.

Co kdyz jsem treba fanousek do jezdeni na konich a chci si koupit nejaky ramci v Las Vegas, kde mi zoning umozni chovat kone? Ano takove domy v Las Vegas jsou, ale je tezke je najit. Vezmu kriterium Zoning: moznost Horses a ukazou se mi vsechny domy na prodej kde muzu mit vlastni kone. Proc to zrovna nespojit s nejakou diskuzi pro lidi co maji stejny konicek a hledaji domy na chovani koni? Zkusit vytvorit komunitu. Dat moznost lidem si nechat posilat updaty, kdyz se nejaky podobny dum na trhu obevi.

Tech kriterii je strasne moc. Kdyz se podivate na ten seznam tak vas urcite neco musi napadnout. Co kdybych si podle nich poskladal nejaky svuj dum snu? Nejakou peknou grafickou podobou bych si naklikal jake jsou me preference. Nebo bych rovnou brouzdal jeslti chci mit dum s bilym plotem, drevenou podlahou v obyvaku, velkym bazenem, cervenou strechou, apod. Zjistit co lide skutecne hledaji nebo chteji hledat a dat jim vygenerovane stranky s takovym obsahem. Data tady jsou k dispozici. Ukazat je v nejake pekne graficke podobe, treba kolik domu ma urcitou vlastnost…

Myslim, ze se z toho da udelat velmi zajimavy web pro kazde mesto. Tyto data jsou automaticky updatovana kazdy den. Staci je stahnout cronem z FTP (data + obrazky). Ja uz tohle mam i vyresene, protoze program pro hledani domu a zobrazeni na strankach jiz pouzivam. Me tady jde o to najit zpusob jak to vzit o krok dale. Jednoduse a rychle vygenerovat inteligentni weby samostane weby pro kazde mesto o nemovitostech. Weby, ktere bude radost pouzivat. Ktere nabidnout i dalsi uzitecne funkce, napr. statistiky jak se rychle domy prodavaji, jake domy se nejrychleji prodaji a za nejvice penez, jde urcita oblast s cenami nahoru/dolu… to by jiste zajimalo spoustu investoru a kupujicich.

Podminky pro tento projekt aby byl uspesny:

1. Genialne jednoduchy design pro jednoduche uzivani
2. Neprehltit moznostmi – coz bude tezke, kdyz jich je tolik
3. Vzit se do toho co skutecne zakaznici chteji.

Kdyz delam nejaky novy web tak ziskat nejaky kvalitni obsah je asi nejtezsi vec. Hosting, domena, nejaky software na publikovani (WordPress, template web) nejsou vubec drahe. Ale dobry kvalitni obsah je docela orisek a casto stoji hodne penez. Jestlize umite vytvorit dobry obsah tak muzete temer neomezene vydelavat. Dobry obsah se rovna hodne navstevniku. Samozrejme se tomu musi trosku pomoci pres SEO. Ale cim lepsi obsah tim vetsi vyhoda oproti konkurenci.

Parkrat jsem jiz tady psal jak jednoduse lze vydelat na webech prodejem linku nebo AdSense. Treba ten muj priklad s dvaceti realitnim weby, ktere prinasi nekolik tisic jen na Adsense nebo prodeji linku. A to maji minimum obsahu a minimalni navstevnost. Taky casto pisu, zenejvice lze vydelat, kdyz na ten web aplikujete nejaky realny business model. Klic je ale v tom ziskat dostatek navstevniku. Jakmile mate navstevniky tak uz je relativne jednoduche najit zpusoby jak je zpeneznit. A pro ziskani navstevniku je kvalitni obsah nejdulezitejsi.

Mam v hlave rozpracovany projekt, jak ziskat obrovske mnozstvi kvalitniho obsahu (stovky nebo tisice stranek). Je to napad, ktery lze aplikovat na ty moje realitni weby a dat jim tak steroidovou injekci se stovkami stranek kvalitniho a unikatniho obsahu. Navic je to obsah, ktery by tem webum dodal skutecnou kvalitu.

Jako broker mam totiz pristup do database (FTP pristup pro data a obrazky) vsech domu na prodej v mestech kde mam platnou licenci (jde to rozsirit na dalsi mesta a staty v USA). Zalezi jen na fantazii jak tyto data vyuzit.Pro kazde mesto muzu treba udelat stranky s nejdrazsimi domy, nejlevnejsimi domy, domy s vyhledy na golfova hriste, domy s bazenem, domy v urcite oblasti, nove domy na trhu, domy s peknym vyhledem, velkou kouplenou, tremi a vice garazemi pro automobiloveho fanouska, domy na kopci, domy s velkou kuchyni, domy ktere se prodali rychle, pomalu, apod. Tech kriterii je strasne moc a jde jen o to, vymyslet dobre kombinace jak ty data zobrazit. Pro kazdou kombinaci lze udelat specialni stranku. Tech dat je u kazdeho domu doopravdy hodne. A urcite jde vymyslet hodne zajimavych moznosti jak ty data zobrazit.

Ja uz to takto v podstate delam. Treba na teto strance jsou ukazany domy co jsou na prodej v komunite Spanish Trail (v Las Vegas). http://www.homesparadise.com/homes/nevada/las-vegas/spanish-trail/index.php

Je to ale jen napul automaticke. Mam vlastni program, ktery tyto data zpracovava. Muzu vybrat kriteria, napr. ukaz domy z komunity Spanish Trail, vygenerovat HTML kod a vlozit do stranek. Ten kod pak automaticky ukazuje aktualni domy na prodej v komunite Spanish Trail.

Ale o co mi jde jak udelat nejakou nastavbu a vse maximalne automatizovat. Treba pro kazde mesto udelat web, ktery automaticky vygeneruje stovky stranek podle ruznych kriterii. Mozna i ukaze ty nejpopularnejsi kombinace. Umozni lidem co stranky navstevuji disktovat. Da jim spoustu moznosti jak se na domy na prodej divat. Treba to jeste spoji s Google Maps… proste nejak chytre zpracuje data. Vse SEO zoptimalizovane (titulky, URL, pripadne nejake texty navic k tem kategoriim). Paradoxne toto NIKDO v USA nedela. Brokeri se timto nechteji zabyvat a lidi co licenci nemaji tyto data vyuzivat nemohou.

Takovyto system bych chtel adaptovat na temer vsechna mesta v USA (stovky mest). Takze je nutne udelat hodne kvalitni jadro ze ktereho se bude vychazet a pujde jednoduse adaptovat na trosku odlisne podminky v ruznych mestech.

I v uplne nejpesimistictejsi variante (ze se vydelava jen na AdSense, affiliatech a prodeji linku) se tady bavime o stovkach tisic dolaru prijmu. V optimisticke variante (generovani leads pro agenty) jde o desitky milionu prijmu.

Proc to neudelam sam? Tenhle projekt potrebuje velmi kreativni pristup a maximalni nasazeni. Po mych minulych zkusenostech s vyvojem ruznych softwaru si na to netroufam, protoze nemam jiz tolik casu vse vymyslet. Chci na tom delat s nekym kdo na tom bude se mnoumaximalne zainteresovan. Tohle je velmi realny projekt, ktery mam vyzkouseny v mensim meritku. Pres web millionsaver.com jsem dokazal vygenerovat stovky tisic dolaru v provizich pro agenty, kterym referuji business. O zkusenostech s AdSense nebo prodejem linku take casto pisu. O tom, ze se na tomto da vydelat hodne penez nemam pochyb. Nejvetsi riziko je v tom, ze se to spatne naprogramuje a bude zde spousta problemu s udrzbou (zkuste neco opravovat na stovkach instalacich, kdyz to nefunguje).

Tohle je projekt do ktereho se nebojim investovat penize. Je to presne ten priklad, kdy mam vyzkouseno, ze se na tom da vydelat da. Vydelavam na tom jiz ted v malem a toto je zpusob jak na tom vydelat ve velkem. Kvalita technickeho reseni je to nejdulezitejsi. Kdyz bude super kvalitne udelane tak se na tom vydela hodne. Kdyz bude spatne vyresene tak to cele zkrachuje.

Update: Kolik je na takovyto projekt potreba penez? A jak rychle se da neco takoveho zrealizovat? Napiste mi co si myslite.